Process definitions are high level descriptions instead of rigid workflows : Processes can only be defined up to a certain level of detail, and it is difficult to provide low level work instructions or to automate decisions. Because they cannot be formalised in detail, process simulation is rarely possible. Decisions are highly subjective and too complex to be expressed in a formal language, as they are taken based on intuition and not on rigid business rules.
In the Tell ';n'; Show method of creating effective presentations, you tell you point, then you show it. So, each point requires some validation, some evidence. Which validation you choose may depend on your audience. Some people want hard data, others want to know what the competition is doing, and still others may want the advice of an expert. A story that conveys a poignant situation may be effective. Sometimes, all you need is an image to show what you';re telling. If you say that the copier you sell fits on a small table, a photograph will suffice.