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Here are the types of evidence you can use: Images ; A photo is often a great way to show a point. You can use a photo in three ways: * Literally: If you';re talking about a piece of equipment, show a photo of it rather than describe its specifications in bulleted text. You can use callouts that point to the various features and label them. * Metaphorically: Sometimes a point you';re making is a concept, rather than a fact. For example, you may be talking about tough times ahead, so you could show a photo of a rocky road or a steep staircase. * Schematically: If you';re talking about a process, you can show it with a diagram or add arrows to point out parts of a photo.