Knowledge workers carry out these processes by taking into account multiple inputs (generally a wide set of unstructured data and information) to perform difficult tasks and make complex decisions among multiple possible ways of doing the work, each one implying different levels of risk and possible benefits. They are dependent on individuals and it is not possible to automate them. One example of a knowledge process is "Marketing a new product". The same steps are followed each time a new product is launched (benchmarking competitors, deciding pricing strategy, planning promotion, etc...), but it is the experience, knowledge and intuition of the people that drive the process to success.
Many scientists remain doubtful that true AI can ever be developed. The operation of the human mind is still little understood, and computer design may remain essentially incapable of analogously duplicating those unknown, complex processes. Various routes are being used in the effort to reach the goal of true AI. One approach is to apply the concept of parallel processing_interlinked and concurrent computer operations. Another is to create networks of experimental computer chips, called silicon neurons, that mimic data_processing functions of brain cells. Using analog technology, the transistors in these chips emulate nerve_cell membranes in order to operate at the speed of neurons.