It is extremely important to continuously improve knowledge processes, by creating an environment through which they can evolve. This can only be achieved through coordination of diverse disciplines such as knowledge management, change management, expectations management, etc... It is crucial to establish an adequate process context (the combination of technologies, procedures, people, etc... that support the processes). The process context must incorporate feedback mechanisms, change evaluation procedures, process improvement methods and techniques and must be flexible, in order to be able to incorporate enhancements in an agile but controlled way.
After deciding on the points you want to make in your upcoming presentation, you need to figure out how to support those points. For example, if your point is that your company has the largest market share in the industry, quote the research (hopefully done by a third party) that says so. This applies to both business presentations and educational presentations. The support you provide for your message is essential for an effective presentation.