The key to process improvement is to clearly communicate process definitions (the way in which the company wants the processes to be carried out) to the people in charge of their execution (through training, process descriptions publication, etc...). The better process participants understand the process definition, the higher the probability that the process is carried out according to it. They are better implemented through obtaining buy_in than through imposing directives.
After deciding on the points you want to make in your upcoming presentation, you need to figure out how to support those points. For example, if your point is that your company has the largest market share in the industry, quote the research (hopefully done by a third party) that says so. This applies to both business presentations and educational presentations. The support you provide for your message is essential for an effective presentation.