Knowledge workers carry out these processes by taking into account multiple inputs (generally a wide set of unstructured data and information) to perform difficult tasks and make complex decisions among multiple possible ways of doing the work, each one implying different levels of risk and possible benefits. They are dependent on individuals and it is not possible to automate them. One example of a knowledge process is "Marketing a new product". The same steps are followed each time a new product is launched (benchmarking competitors, deciding pricing strategy, planning promotion, etc...), but it is the experience, knowledge and intuition of the people that drive the process to success.
Here are the types of evidence you can use: Images ; A photo is often a great way to show a point. You can use a photo in three ways: * Literally: If you';re talking about a piece of equipment, show a photo of it rather than describe its specifications in bulleted text. You can use callouts that point to the various features and label them. * Metaphorically: Sometimes a point you';re making is a concept, rather than a fact. For example, you may be talking about tough times ahead, so you could show a photo of a rocky road or a steep staircase. * Schematically: If you';re talking about a process, you can show it with a diagram or add arrows to point out parts of a photo.