In the Tell ';n'; Show method of creating effective presentations, you tell you point, then you show it. So, each point requires some validation, some evidence. Which validation you choose may depend on your audience. Some people want hard data, others want to know what the competition is doing, and still others may want the advice of an expert. A story that conveys a poignant situation may be effective. Sometimes, all you need is an image to show what you';re telling. If you say that the copier you sell fits on a small table, a photograph will suffice.
Here are the types of evidence you can use: Images ; A photo is often a great way to show a point. You can use a photo in three ways: * Literally: If you';re talking about a piece of equipment, show a photo of it rather than describe its specifications in bulleted text. You can use callouts that point to the various features and label them. * Metaphorically: Sometimes a point you';re making is a concept, rather than a fact. For example, you may be talking about tough times ahead, so you could show a photo of a rocky road or a steep staircase. * Schematically: If you';re talking about a process, you can show it with a diagram or add arrows to point out parts of a photo.