Knowledge workers carry out these processes by taking into account multiple inputs (generally a wide set of unstructured data and information) to perform difficult tasks and make complex decisions among multiple possible ways of doing the work, each one implying different levels of risk and possible benefits. They are dependent on individuals and it is not possible to automate them. One example of a knowledge process is "Marketing a new product". The same steps are followed each time a new product is launched (benchmarking competitors, deciding pricing strategy, planning promotion, etc...), but it is the experience, knowledge and intuition of the people that drive the process to success.
That is, they are increasingly becoming part of the basic circuitry of computers or are easily attached adjuncts, as well as standing alone in special devices such as office payroll machines. Many different applications algorithms are now available, and highly advanced systems such as artificial intelligence algorithms may become common in the future. Artificial Intelligence (AI), a term that in its broadest sense would indicate the ability of an artifact to perform the same kinds of functions that characterize human thought.