All process instances are executed in a very similar way and it is easy to draw a flowchart detailing the sequence in which tasks are executed. It is also possible to formalize the business rules that guide decisions, normally based on the evaluation of some process variables. But recently other kinds of processes have caught the attention of process management specialists. They are known as knowledge processes, or knowledge_based processes. Knowledge processes can be defined as "high added value processes in which the achievement of goals is highly dependent on the skills, knowledge and experience of the people carrying them out". Some examples could be management, R&D, or new product development processes.
Tables : When your data doesn';t clearly show a trend, use a table. You may have this data in Excel, and can even link to the Excel file. Quotations : Quotes are very powerful when they come from authorities or well_known individuals. In a persuasive presentation, you can use testimonials from other customers, for example. Stories : Stories are powerful when they support your message. They can be personal, related to current events, examples from other customers, and so on. They can be full_blown situations, or simple examples. Collect stories as you hear them and keep them in a file for use later.